Jeszcze kilka lat temu, często wykorzystywanymi kanałami dotarcia do klientów były: reklama radio lub prasie. Natomiast przedsiębiorcy skupiali się wyłącznie na polskim rynku. Jednak otwarcie granic oraz nowe technologie spowodowały ułatwienie w nawiązywaniu kontaktów biznesowych na rynkach poza Polską. Jakim wymogom powinna sprostać firma, która chce iść z duchem czasu? Firma XXI wieku to firma...Czytaj dalej
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